APRIL22
Visual design on
MY ROLE
Visual Designer
TOOLS
Figma, Canva
DURATION
6 months
BACKGROUND
April22 it’s an e-commerce website specialized in selling sustainable brands. The mission of April22 is to make local and global sustainable shopping accessible to everyone.
ABOUT
THE PROJECT
April22 is already having an active Instagram account with a strong community, but is also looking to grow his community, increase users engagement and brand awareness through organic social media posts.
GOALS
- Brand awareness by increasing the number of followers
- increase number of customers due to social media exposure
MAKE OF THE TEAM
I'm a paragraph. Click here to add your own text and edit me.
CREATIVE PROCESS
For a better understanding of this project, first step was to learn about the brand, products but also about what “sustainable” means, in order to create environment friendly posts.
Before I started designing the Instagram feeds, I worked on the research part. I looked at the direct and indirect competitors on social media and analyze the posts, followers and impact.
RESEARCH
FEEDS CREATED
I started working on feeds, following the Design system of the company.
FINAL RESULTS
Following the 1:3 structure ratio:
- sustainable product, entertainment, educational,
I started adding 3 posts on each row.
